Social media
has changed each and everything in our life. It has changed the way of
shopping, advertising, living, contacting, sharing, and almost everything. It
made our life modern in every manner. It has connected us with the people and
the world, we never considered. It has made everything accessible and fast.
Well, for the business world, it has drastic changes. Social media provides us
the platforms to get direct feedback from customers. Through social media, you
are able to contact your customers instantly. You can hear their complaints,
suggestions, reviews, and praises. However, through social media, it is easy to
reach your customers. Since you are in any business, you want to grow your
business, then you need to learn some special features of social media
platforms. You need to learn the effective use of social media platforms and
their features.
Facebook
Facebook is a
popular social media platform. Now, everyone knows about Facebook. And,
everyone knows how to use Facebook. Facebook has given an immense hike to every
business. Almost every brand and service are using Facebook. You cannot ignore
the value and worth of Facebook for your business and daily life use. The
benefits of Facebook are amazing. You cannot deny the impact of Facebook on your
business. However, you need to use Facebook in the right way. Facebook has too
many features to use. They are beneficial for your personal life and business
as well. However, you need to know about the right features of Facebook. The
right features have a powerful impact on your business. Adopt new tools and
features of Facebook to promote your business.
Well, the
biggest question is which one is right for your business. Whether a Facebook
page or a Facebook group.
Facebook Page
Facebook page
is an easy way to communicate with your audience. It is an open page. However,
everyone can join your page openly. There are no restrictions on joining your
page. Everybody, who is looking for some information about your brand, can join
the page. Your brand stakeholder can easily communicate with the people through
the page. The conversation is open to everyone on the Facebook page. The
advantage of the Facebook page is it can reach everywhere. Moreover, everyone
can join your page. You can promote your product and brand to the whole world
through the Facebook page. You have some controls on your page. If you do not
want any irrelevant or outside posts on our page, you can stop other people to
post. Moreover, you can block some inappropriate people from your page. Facebook
page has a myriad of features and tools. You can control each and everything.
But the page is always public and open to everyone. Facebook page has business
and public page options.
Facebook Group
Unlike a
Facebook page, the group has a myriad of features. Groups are usually closed.
The stakeholders of the brand make a Facebook group to control the conversation
and to communicate with their co-workers. When you want an open conversation,
you are able to make your group open. But, usually Facebook groups are closed.
There is a lot of privacy features to hide your content and conversation in
Facebook groups.
There are 3
types of Facebook groups. An open group, a closed group, and a secret group.
However, it is you who decides the type of group.
Recently,
Facebook has made some updating in the group. And, we are loving the new
features. The setting of Facebook groups has been changed now. The public
Facebook group is now private and visible in search. The closed Facebook group
is private and visible in search. And, the secret Facebook group is private and
hidden in search. The goal of every group will be the same as ever before.
