Creating Agile SEO Strategy for Website’s Success
When it comes to execution of impactful SEO, you need to keep it mind you cannot do it alone. The first thing to consider here is to go for the resources that you will need for the process. For instance, when you propose SEO project for new or a renewed website, you will need to prepare a document for it in order to bring CMO on board. In order to make sure that you explain everything related to the project to your CMO, you write down its budget, feasibility, technicality involved, and other important resources. This explanation makes the document a big pile of pages.
Although you have taken enough time to develop due to research and measurements involved, your CMO would rarely like to look at this complicated bunch of papers.
Another problem with long-term SEO approach is that as soon as you finish documenting it, the scenario of search engine changes drastically, leaving the arguments you would have made in the document almost void.
With the change in business objectives, the landscape of overall competition changes; and it prompts people at Google or other search engines to change algorithms.
The rate at which these changes occur does not usually allow SEOs to work on long term SEO plans. Hence, any SEO plan needs to focus on the changes rather than sticking with outdated practices.
Reason agile SEO works
One of the reasons agile SEO works is that it involves incremental interaction. It means that changes can be made down to the road in order to tune the process for website’s benefit. Second benefit of this strategy is that it breaks down bigger and complex parts into small and manageable portions which can be worked upon quite efficiently.
Hence, agile SEO process is not all about being perfect right from the start. It’s rather about being up-to-date. First, you can start with the basics which remain the same. Once you have data about KPIs, you can work to get resources according to your requirements.
Having that said, a little comparison between traditional and agile SEO strategies is worth discussing here.
Traditional SEO strategy
When you speak in favor of traditional SEO by advocating preparation of entire plan and acquiring of resources at first place, you basically want to prove the practice as ‘good’.
In a perfect world, this strategy raises the ranks of all major keywords, hence all major sections of website, simultaneously. As a matter of fact, this strategy may work well for small websites. But when you are working on a website which deals with numerous categories and sections, you will find it difficult to complete even its documentation if you want to stick with traditional SEO approach. By the time you will be done with the documentation, you will find that many actions you have suggested in the document are no longer applicable.
Agile SEO approach
Agile SEO is basically about documenting the basics first. It wouldn’t require more than a few pages for you to describe what is fundamentally required to get started.
As soon as you will learn about the KPIs, it will be easy for you to talk about the resources that you need to bring your website in a better position.