Which One Is Better for the Promotion of your Business? Facebook Group or Facebook Page

Social media has changed each and everything in our life. It has changed the way of shopping, advertising, living, contacting, sharing, and almost everything. It made our life modern in every manner. It has connected us with the people and the world, we never considered. It has made everything accessible and fast. Well, for the business world, it has drastic changes. Social media provides us the platforms to get direct feedback from customers. Through social media, you are able to contact your customers instantly. You can hear their complaints, suggestions, reviews, and praises. However, through social media, it is easy to reach your customers. Since you are in any business, you want to grow your business, then you need to learn some special features of social media platforms. You need to learn the effective use of social media platforms and their features.

Facebook

Facebook is a popular social media platform. Now, everyone knows about Facebook. And, everyone knows how to use Facebook. Facebook has given an immense hike to every business. Almost every brand and service are using Facebook. You cannot ignore the value and worth of Facebook for your business and daily life use. The benefits of Facebook are amazing. You cannot deny the impact of Facebook on your business. However, you need to use Facebook in the right way. Facebook has too many features to use. They are beneficial for your personal life and business as well. However, you need to know about the right features of Facebook. The right features have a powerful impact on your business. Adopt new tools and features of Facebook to promote your business.

Well, the biggest question is which one is right for your business. Whether a Facebook page or a Facebook group.

Facebook Page

Facebook page is an easy way to communicate with your audience. It is an open page. However, everyone can join your page openly. There are no restrictions on joining your page. Everybody, who is looking for some information about your brand, can join the page. Your brand stakeholder can easily communicate with the people through the page. The conversation is open to everyone on the Facebook page. The advantage of the Facebook page is it can reach everywhere. Moreover, everyone can join your page. You can promote your product and brand to the whole world through the Facebook page. You have some controls on your page. If you do not want any irrelevant or outside posts on our page, you can stop other people to post. Moreover, you can block some inappropriate people from your page. Facebook page has a myriad of features and tools. You can control each and everything. But the page is always public and open to everyone. Facebook page has business and public page options.

Facebook Group

Unlike a Facebook page, the group has a myriad of features. Groups are usually closed. The stakeholders of the brand make a Facebook group to control the conversation and to communicate with their co-workers. When you want an open conversation, you are able to make your group open. But, usually Facebook groups are closed. There is a lot of privacy features to hide your content and conversation in Facebook groups.

There are 3 types of Facebook groups. An open group, a closed group, and a secret group. However, it is you who decides the type of group.

Recently, Facebook has made some updating in the group. And, we are loving the new features. The setting of Facebook groups has been changed now. The public Facebook group is now private and visible in search. The closed Facebook group is private and visible in search. And, the secret Facebook group is private and hidden in search. The goal of every group will be the same as ever before.

Creating Agile SEO Strategy for Website’s Success

When it comes to execution of impactful SEO, you need to keep it mind you cannot do it alone. The first thing to consider here is to go for the resources that you will need for the process. For instance, when you propose SEO project for new or a renewed website, you will need to prepare a document for it in order to bring CMO on board. In order to make sure that you explain everything related to the project to your CMO, you write down its budget, feasibility, technicality involved, and other important resources. This explanation makes the document a big pile of pages.

Although you have taken enough time to develop due to research and measurements involved, your CMO would rarely like to look at this complicated bunch of papers.

Another problem with long-term SEO approach is that as soon as you finish documenting it, the scenario of search engine changes drastically, leaving the arguments you would have made in the document almost void.

With the change in business objectives, the landscape of overall competition changes; and it prompts people at Google or other search engines to change algorithms.

The rate at which these changes occur does not usually allow SEOs to work on long term SEO plans. Hence, any SEO plan needs to focus on the changes rather than sticking with outdated practices.

Reason agile SEO works

One of the reasons agile SEO works is that it involves incremental interaction. It means that changes can be made down to the road in order to tune the process for website’s benefit. Second benefit of this strategy is that it breaks down bigger and complex parts into small and manageable portions which can be worked upon quite efficiently.

Hence, agile SEO process is not all about being perfect right from the start. It’s rather about being up-to-date. First, you can start with the basics which remain the same. Once you have data about KPIs, you can work to get resources according to your requirements.

Having that said, a little comparison between traditional and agile SEO strategies is worth discussing here.

Traditional SEO strategy

When you speak in favor of traditional SEO by advocating preparation of entire plan and acquiring of resources at first place, you basically want to prove the practice as ‘good’.

In a perfect world, this strategy raises the ranks of all major keywords, hence all major sections of website, simultaneously. As a matter of fact, this strategy may work well for small websites. But when you are working on a website which deals with numerous categories and sections, you will find it difficult to complete even its documentation if you want to stick with traditional SEO approach. By the time you will be done with the documentation, you will find that many actions you have suggested in the document are no longer applicable.

Agile SEO approach

Agile SEO is basically about documenting the basics first. It wouldn’t require more than a few pages for you to describe what is fundamentally required to get started.

As soon as you will learn about the KPIs, it will be easy for you to talk about the resources that you need to bring your website in a better position.